Your contents page is just as important as your front cover as it still needs to entise the audience in and also to get attention by the audience towards particular articles. As well as continuing with the colour scheme choosen on the front cover which will also be used throughout the magazine. Pictures are also sometimes used which will make the contents page even more noticable. The idea of advertising different competitions and quizez which can be taken on a contents page works very well and draws in even more of a wider audience. As the contentspage is the second page you see within a magazine therefore including things such as these entises the readers to read on. Also magazines are used as quick access, as we use them to quickly find out the page number of the article where most interested in and flick to it. My opinion is that if magaziens didnt include a contents then there audience numbers would decrease as i bet most people would get bored of flicking through and trying to find an article which they have seen published on the front cover and wanting to read.